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Breastfeeding is Picking Up Traction

On any given day you might sit at your laptop, type in breastfeeding, because why not, and you’ll see a whole range of posts dated 2017, 2014, 2012!

However, in 2018 breastfeeding seems to be gaining traction in the UK media. Which is just fabulous!

I have given GAP my standing ovation for their new breastfeeding advert. I have joined in the conversation with the Loose Women Ladies and thanked ITV news for picking up the conversation on breastfeeding, all while creating some unique breastfeeding clothes for my beautiful customers!

I’m happy 😃

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How to Breastfeed Discreetly in Normal Clothes

So you’ve had a look around the internet and your local high street stores, and for the life of you, you cannot find anything to wear. Now, it’s not because you’re fussy and it’s not because the dress code for an event is too specific, it’s because you’re a mama to a new baby and you’re committed to breastfeeding that little bundle of joy!

There are no clothes available for you, none that are reasonably priced or beautiful enough for your style.

We get it, that’s why we started Chic + Discreet. Go check out our shop to see our inexpensive breastfeeding tees.

To tired to keep shopping right now? That’s fine, the shop will be there when you perk up a little bit. Keep reading though because we are sharing a super simple tip to turn your normal clothes into your best breastfeeding pieces.


You’re going to have at least two layers on at any point so this advice is best for cooler climates.

You will need:

  • Underwear – your breastfeeding bra
  • Underlayer – a camisole or vest with stretchy straps or a tube top / boob tube.
  • Outer layer – t-shirt, blouse or jumper

Put everything on in the order suggested above.

When you’re ready to breastfeed, pull the under layer down below your breasts.

Pull the outer layer up above your breast.

Flip down your bra.

And tah dah- you’re now able to feed freely.


This is great in the cooler months because you can layer up. This method of feeding works similar to our I’m Still A Tees t-shirts.

Did you find this helpful? Let us know in the comments below and send us a pic: @chicanddiscreet (Instagram)

hello@chicanddiscreet (email)

We can’t wait to hear from you.

All the best x

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What to Say if Someone Criticizes your Breastfeeding in Public.

There are a number of criticisms that you may hear or have heard (even if just through the grape vine) in regards to breastfeeding in public!

Here are a few responses you may have:

  1. “It’s normal, breasts were created to produce milk, so that the woman can feed her young. I mean, scientifically…”

  2.   “F*** you! Get over it, you p****!”

  3. “Oh, deary was I…, golly, no, I did not meant to offend you! I’ll just pop them away.”

  4. You may have these responses, but I do not recommend them!

For one you need not explain your why to anyone. It is literally none of their business because The Breastfeeding Police do no exist.

Secondly, negativity and aggression met with negativity and aggression won’t end well. And we are all about the feel good factor!

And lastly, nobody likes a push over and if you take this approach too often it’s likely you’ll stop breastfeeding sooner than you planned. Don’t let them win.

The best thing for you and your baby is to continue your breastfeeding practices for as long as possible. The best thing for you to do should you find yourself in a situation criticism or hostility is to remain calm and issue your response assertively. 

Simply say:

“I’m protected by  the 2010 UK Equality Act: a law which bans unfair treatment. If you wish to continue to verbally harass me we can take this further legally.”

Or hand them one of our: STOP, I’m Free to Feed cards! Click here for a free download!

KNOW YOUR RIGHTS!

You are entitled to feed freely in public in the UK. If you are not in the UK check which laws your are protected by.

 Be Brave, Mama!

Feed Freely!

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Breastfeeding or Formula feeding, what’s best for my baby?

No matter what any one tells you, breast is best!

Breast milk is best for you and your baby, and the benefits of breastfeeding extend well beyond basic nutrition. In addition to containing all the vitamins and nutrients your baby needs in the first six months of life, breast milk is packed with disease-fighting substances that protect your baby from illness.

breast feeding vs formula

I have been labeled somewhat of a breastfeeding fanatic. I prefer the term breastfeeding advocate. I never thought much about breastfeeding before I was pregnant, nor did I think much about it while I was pregnant. But now I’m with my baby girl, there’s nothing I’d rather do.

I’m not necessarily a wholesome and super health conscious type of person. But I do what I can… and since breast milk is the super food of the year, no, of the century (and far beyond)…  I hope to extend this breastfeeding journey for as long as possible.

So, if you have the choice, choose breast milk!

breastfeeding myths