OUR BRAND STORY is your story too.
Chic and Discreet is a brand created and run by a London based mama for stylish, breastfeeding mamas. Each item is designed and crafted or curated with both mother and baby’s needs at the heart of everything.
We aim to keep costs down by cutting the unnecessary excess: our packaging is minimal and each item is shipped with a blue stamp, so that ALL mamas can afford to feed freely in our clothing.
One day, I’m sure, we’ll see our breastfeeding friendly clothes out in the high street, easily accessible like all others women’s wear and… and, and, and we hope that even non-breastfeeding women lust over our designs.
Gone are the days of obviously and awkwardly feeding in public places trying to avert your gaze from all of the people in the vicinity. Bye bye to freezing cold and exposed chests.